hydrate

The forward-thinking gentleman knows that staying well-hydrated is a critical part to maintaining healthy, well-functioning skin that will let you STAY WICKED FRESH® for years to come. Drinking an adequate amount of water consistently throughout the day aides the body’s absorption and digestion of nutrients, circulation, and the expulsion of toxins. 

Skin Health 

In terms of skin care, studies indicate that committing to healthy hydration levels boosts the skin’s thickness, elasticity and natural glow. Healthy hydration extends skin cells’ natural life cycle by increasing their resilience to internal and external stressors, which in turn prevents the wrinkles that form due to poorly functioning cell health and degeneration. 

Advice 

BRAHSTON® recommends gents focus on consistently drinking water throughout the day to maintain healthy hydration. In fact, BRAHSTON® recommends drinking a glass of water first thing every morning and investing in a reusable, quality water bottle to carry with you throughout the day.

According to the Institute of Medicine, men should drink at least 104 ounces (13 cups) of water per day. If you are unsure if you are properly hydrated, a simple urine test is often a good measurement. Well-hydrated individuals should have urine that is pale or clear. 

Interested in learning more right now? Download our No BS Guide to Healthy Skin for more pro tips on looking better, longer.